New Bond Street

Inspired by the great luxury ocean liners of the 1920s, this London flagship blends Art Deco architecture with the robust opulence of an English gentleman’s club to create a luxurious environment for Ralph Lauren’s collections.

Presenting the

RL Virtual Experience

Step inside Ralph Lauren’s London flagship, rooted in Art Deco heritage and decorated in the sporting style of The Championships, Wimbledon

The lower level of the flagship invites guests to experience the enduring style and expert craftsmanship of the Ralph Lauren Home collections. Men’s Polo Ralph Lauren and Purple Label sportswear, tailoring, Made to Measure services, accessories, and more are showcased across the first two floors in a luxe environment with a masculine atmosphere, and women will discover a world of their own on the top floor, where the luxurious combination of blond mahogany with pale suede and cashmeres creates a sophisticated feminine tone for Ralph Lauren Collection and women’s Polo Ralph Lauren.

About the Building

Located at 1 New Bond St., in London’s exclusive Mayfair neighborhood, the 24,000-square-foot flagship was formerly home to the National Westminster Bank, and the interior has been refurbished to create a rich backdrop for the various collections that define the World of Ralph Lauren. Mahogany paneling, working fireplaces, and an impressive collection of fine art and photography contribute to the store’s refined ambience. The building’s elegant seven-story façade defines the understated glamour of what has become London’s most prestigious shopping district.

Our Flagships